Today’s consumers are spending more time investigating brands to make more conscious choices about who’s getting their money. You need more than just a great product. You need to break away from your competitors with a clear brand mission that speaks to what your audience really wants: A purpose they can believe in.
LOW CONSUMER TRUST
The human brain seeks comfort in consistency – and it’s what they’ll trust and remember the next time they run into the very problem you solve best.
When your brand doesn’t stand out, it’s falling behind. Stay relevant as you grow with consistent branding that keeps you at the front of the pack.
When your audience isn’t clear on what you do best or how you solve their problem like no other, they don’t invest. And you lose revenue.
We live in fast-paced times. Your audience makes decisions in nano-seconds. Our team makes sure your brand grabs their attention and makes them care about what you have to say.
Work with our team of talented graphic designers and strategists to clarify and unify your brand story, brand values, brand voice and visual brand elements so you can amplify your digital presence.
DOES THIS SERVICE FIT YOUR GLASS SLIPPER?
1. You’re willing to take time for this project because you value excellent quality over speed.
2.You’re cool with some serious introspection about your brand and what you stand for as a company.
3.You are collaborative and love bringing in people who can offer fresh perspectives.
4. You’re up for some kind of change to your brand.
We always recommend a Brand Book. It’s a living document that reflects your current brand values, brand story, voice, tone, style and graphic elements that combine to make your brand, well, your brand! It’s the most efficient and effective way to make all departments produce consistent material to earn that all-important consumer trust and make your brand instantly recognizable.
That sounds like a great idea! We do both brand refreshes and full rebrands, and if you’re not sure what you need, we can help you figure it out. In short, a refresh means your audience will still recognize your brand but exclaim, “oh! This looks different and fabulous – I love it!” A rebrand is a whole brand overhaul. Both have benefits.
FIND COMFORT IN A CLEAR PROCESS
You don’t actually get to create your brand – your audience does that. But we can guide your audience in the desired direction, and that’s where clear motivations, your guiding principles and your style, tone and voice come into play.
Once we’ve defined and refined the Big Why behind your brand and how you want to communicate with your audience, it’s time to put the pieces together to create a cohesive package complete with visual design elements that make your heart sing with relief.
When everyone on your team is reading from the same book (pun intended), you can be confident your brand is protected and accurately represented. Increase productivity by taking half of the questions off the table so you can focus on the questions that will push your brand towards even more success.